Objectives
The main objective was to create a compelling fundraising campaign that would effectively communicate the significance of the Hedgehog Temple project and encourage people to donate towards purchasing medical backpacks for Ukrainian communities. We aimed to combine impactful storytelling with an effective fundraising platform.
Challenges
The challenge was to capture the spirit of the Ukrainian Burners community and convey the urgency of the fundraising need. We needed to produce a video that would resonate emotionally with viewers while also providing clear information about how donations would make a tangible impact.
Process
Our creative process began with understanding the core values of the Ukrainian Burners community and their vision for the Hedgehog Temple. We collaborated with them to script and storyboard a video that would tell their story in an authentic and engaging way. The video production included interviews, visuals of the community's efforts, and powerful imagery of the Hedgehog Temple.
In addition to the video, we designed a landing page dedicated to the fundraising campaign. The page provided all necessary details about the project, a clear call-to-action for donations, and easy payment integration to maximize contributions.
Solutions
We delivered a complete fundraising solution that included:
A powerful video to convey the story of the Hedgehog Temple and inspire donations.
A visually appealing landing page with integrated payment options, making it easy for supporters to contribute.
A targeted communication strategy to reach the intended audience and drive engagement.
Results
The campaign successfully raised $10,000, which went directly towards purchasing medical backpacks for Ukrainian communities in need. The video resonated well with viewers, driving engagement and donations. The Ukrainian Burners community was able to achieve their fundraising goals and provide much-needed medical support.
