In order to make the video promotion work, real estate agents, developers, and property managers must acquire knowledge of real estate video production costs to make an informed decision. The price will differ depending on various things like property type, video length, how many people will be filmed, among other special needs. A more complete version of the existing structures and the factors affecting the price of real estate video production services are shown below.
The length of the video and the complexity of the production are major factors in determining cost. A simple walkthrough of a small residential property will be less expensive than a detailed video of a large commercial property that requires more time and various types of shots, such as aerial drone footage or night shots.
The type of property also affects the price. Larger properties, such as commercial real estate or luxury residential properties, typically require more extensive coverage to capture all relevant features, thereby increasing production costs.
Extra features such as voice-over narration, on-screen graphics, custom music, and advanced editing can significantly increase the cost. Additionally, the inclusion of interactive elements like 360-degree video tours or integration of virtual reality elements also adds to the expense.
Many video production companies offer base packages that include a certain number of shooting hours, basic editing, and a set number of final video minutes. Prices for these packages can range widely, from as low as $300 for simple projects to $2,000 or more for extensive shoots at large properties.
Drone footage adds a significant cost due to the equipment and skill required, not to mention regulatory compliance in some areas. Adding drone footage to a real estate video can increase the overall price by $150 to $500, depending on the length of footage and complexity of the shots needed.
The editing process can be straightforward or complex, impacting the cost. Simple editing might cost a few hundred dollars, while more detailed post-production work involving graphics, color correction, and advanced audio can push costs into the thousands.
An in-house specialist might excel in one area, but at KPI Creatives, our team offers diverse skills:
If the property is located far from the production company’s base, travel fees may apply. These can include transportation costs, accommodation if overnight stays are necessary, and daily allowances for the crew.
Some production companies offer discounts for multiple properties filmed in one session or for regular clients who require ongoing services, which can be a cost-effective option for real estate agencies with multiple listings.
If a video is needed urgently, rush fees may apply. These can range from a 20% to 50% increase in the overall cost, depending on how quickly the finished product is required.
For custom music or stock footage, licensing fees can add to the cost. It’s important to clarify whether the video production price includes such elements or if they are billed additionally.
Most video production companies include a set number of revisions in their initial quote, but additional changes beyond this scope can incur further charges.
Integrating the video into a broader marketing campaign, including distribution strategies across platforms, can also be part of the service, typically at an additional cost.
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