KPI Creatives

Introduction

Sunsay Energy, a leading provider of solar energy solutions, wanted to expand its online presence and educate potential customers about the benefits of solar power. To achieve this, KPI Creatives developed a YouTube channel for Sunsay Energy, focused on providing engaging and informative content to boost brand visibility and drive interest in renewable energy.

Client
Sunsay Energy
Date
2021-2022
Industry
Services

Challenge & approach

One of the key challenges was crafting content that would resonate with both technical and non-technical audiences. Solar energy involves complex technology, and the challenge was to present it in a way that was easy to understand, engaging, and visually appealing. Additionally, building a new YouTube channel from scratch required strategic planning to quickly gain subscribers and traction.

Process

We started by analyzing Sunsay Energy's target audience and their needs. Based on our research, we developed a content strategy that included educational videos, customer testimonials, product demos, and behind-the-scenes content. The goal was to create a mix of informative and engaging videos that would answer common questions about solar energy and highlight Sunsay Energy's expertise. Our video production team collaborated with Sunsay Energy to create a consistent brand identity for the YouTube channel. This included visual elements, tone of voice, and storytelling techniques that reflected Sunsay Energy's brand values. We used animations, interviews, and real-world examples to make complex concepts more accessible. To promote the channel, we implemented an SEO strategy specifically for YouTube, including keyword optimization for video titles, descriptions, and tags to ensure discoverability. We also created a series of social media teasers to drive traffic from other platforms to the YouTube channel.

Results

Sunsay Energy

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